I try to play it legit. I purchase my content on iTunes, I watch shows on Hulu, but still I stray into the realm of media piracy.
Because I don’t care to own the media, I just want to watch it. This makes iTunes an expensive indulgence. Hulu seems like a reasonable substitute, however I can’t watch that content on my ludicrously expensive home-theatre hardware. How dumb is that? Boxee had solved it, Apple could solve that, Microsoft wants to solve that…
But guess what?
The only reasonable path to watching network shows on my high-def screen: pirating the un-drm’d bits via bit-torrent, and piping them into my TV (In this case off a networked attached drive and through my XBox).
So after long abstaining from piracy, you, you stupid media companies, you have pushed me to return to my evil ways.
I’ve learned a lot from my Grandfather, a man who has worn many hats: father & husband, navy man, cartoonist, businessmen, astrologer, and teacher.
During our family’s Passover Seder, we talked about the different phases of life. I told him that this past year was personally transformative; that I actually began to identify myself as an adult (despite how scary that may seem)
He reminded me that the ages of 28-30 hold astrological significance: it marks the first return of Saturn in one’s life. It is thought of as a milestone, a time for re-evaluation, and a major rite of passage.
The second return of Saturn occurs around age 60, and the third near 88. If you lived to be 120, you’d have experienced four full cycles of Saturn during your lifetime.
Whether spurred by birthdays, social events, professional milestones, or the motion of planets, taking the time deeply reflect on the arc of your life, outlook & personality is the most important self-investment you can make.
“DoInk is a locate to savor prowess and animation, and attain your own. Draw and enliven online easily, work with friends and another artists by reusing props. There’s an conference here for you - So if you poverty to be entertained, see something new, or create something fun, do it on DoInk.”—
What’s the future for all media? Here’s my list of expectations, which I present as irrefutable axioms, followed by a few thoughts.
Media content will be consumed digitally.
This includes music, movies, news, and books. Any type of media that isn’t consumed digitally will be a toy, a novelty, or a relic. (Future media producers will still produce physical things, but those products will be closer to toys interacting with media, not the media itself, i.e.: RockBand)
Media will be available a la carte, on demand, on any device.
What you want, when you want it, wherever it is convenient for you to consume it. No packages, no bundles, no waiting a week after initial airing, no limitations on what devices you can consume the media on, so long as the device is appropriate for the format.
Media will be pay-per-experience or licensed for personal use, but not owned.
Listen closely: your notions of ownership and the positive emotions and memories of owning a ‘thing’ are real, but neither necessary nor absolutes. Your younger brother or child has vivid emotions and memories of an epic video game sessions, or listening to a fantastic album he downloaded straight into his iPod. He may not have that same experience you had of buying that first CD, but his experiences aren’t diminished or lesser.
Let’s work backwards to move forwards:
What’s the core value of music or a story? The experience, emotions, or knowledge it imparts on you. If you’ll indulge my super-power approach to understanding the future, imagine a world where a friend recommends a piece music or a story to you, and right then and there, you experience it. Fantastic! Was it necessary to to hold something physical? No. Were you expected to experience other pieces of media with it, or restricted in anyway in where and when you could instantly experience it? No. Now that experienced it, is there a purpose to owning something physical or otherwise? No. (If you wanted to experience it again, you would do that)
This Matrix-like consumption is the (hidden to most) goal we are heading for with media. Everything else we’re familiar with is the collected legacy and cruft of a pre-digital world working against physical limitations. Those limitations are gone, leaving us to optimize against the economic constraints. Presently, we’re witnessing media distribution (in all legacy forms) exhibit symptoms of its fatal future.
So why have I been harping on this?
Two-fold. One of the great economic constraints that is slowing our march towards the future is our ability to adopt that same future by letting go of our media habits and the legacy surrounding it. Second, if you’re in the business of creating, moving, using or sharing traditional media, your job is going to change. That change might not be for 5 years or 15, but it is coming, so best be prepared.