Facebook Events: You're Doing It Wrong
Fact: When we are uncertain, the actions of other people greatly influence our own actions, this is known as social proof.
Observation: The culture of Facebook is to post the reasons you can’t attend an event on that event’s wall.
Concern: We’re undermining event-turnout by unintentionally triggering social proof against attendance.
RSVPs suffice if you can’t make it,
PLEASE STOP POSTING YOUR EXCUSES ON THE WALL.
