My music video debut: You Oughta Know Inbound Marketing, written & performed by Rebecca Corliss, featuring some of the HubSpot staff, and for no particularly good reason, yours truly as well. What can I say? It was fun to “suit-up” and pretend to be a rockin’ bassist.
HubSpot is on my short-list of “cool Boston startups”. I’d like to showcase each entry on that list, so now is as good a time as any to start.
HubSpot’s premise is simple & powerful: Outbound (interruption-based) marketing effectiveness is on the decline, whereas Inbound marketing (drawing a qualified audience to your site by creating value through blogging, social media, and search engine optimization) is now the most cost-effective approach. HubSpot provides analytics tools, webinars, web TV, and a variety of other resources to help small to medium business capitalize on inbound marketing.
Or to understand better, you could watch the video. That would be more entertaining, and enlightening anyway!
